For those of you who have not heard of Joy Mclaren then join the queue - we don't all have SKY TV and even if we did then we wouldn't all watch Britains Next Model as shown on the Sky Living channel. Joy apparently only came third, but from some reason she has become the new face of Casio Baby G watches.
Typical of reality TV programs, the winners get all the glory for about a month or so and after all the fuss has died down its the also rans who seem to be able to carve out a more long term career, Eg Will Young, Diana vickers, Jade Goodie to mention just a few, and Joy Mclaren getting the Casio gig just strengthens this theory.
So why did Casio choose Joy Mclaren as the new face of Baby G Watches ?
Apparently they thought she was edgy - whatever that means ? and that her edginess shone through.
Only seems like a few months ago that I was writing that Pixie Lott was the new face of Casio Baby G watches, at least I knew who she was, at least she had hit records and was fast becoming an A list celeb which she undoubtedly is today... and not C lister who came third in a little know reality TV show on a channel half of us don't have !
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