According to "Watch It", the Canadian retailer, the younger generation of boys and girls are this season going for larger, bolder and brighter watch designs. This corresponds with recent trends which see younger people being more inclined to go for Casio or Timex digital watches which are bright in colour, large, bold and full of features.
Younger people are fast seeing watches as more than just a way of telling the time and are seeing them as more of a fashion accessory which makes a statement about their personality and showa their boldness.
Other brands of watches that are bang in line with this trend are LTD watches and Nixon watches.
LTD watches are bright, vivid and colourful and their watches are released in limited editions with each design only having a very small maufacturing run, sometimes as little as 100, while Nixon watches have many styles some with bright colours and modern even futuristic designs and trendy shapes that cater for the individuals taste. Both these brands of watches are having great success this season in the fashion market.
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