People who wear designer watches are also helping to set fashion trends. Many industry designers look at current trends, styles, shapes, colours and designs within the fashion market, scrutinising objects such as sunglasses, handbags, clothes and even watches, to see what the latest trends are and then they try to incorporate those trends into other items that they manufacture such as furniture, lamps, carpets and almost enything else.
Items such as watches are well known to be on the forefront of fashion with many watch manufacturers constantly researching the latest trends and colours and shapes to incorporate into their watch designs, and watch manufacturers must always be ahead of the game because their survival depends on it.
An industry insider said it was like the head of a record company looking around basement clubs looking for the next sound, only with fashion tastes are constantly changing and therefore it is a never ending quest.
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