Watches Back in Fashion

Despite the recent economic global problems the watch industry, particularly the retail sector seems to be enjoying something of a revival.

Although watches have been shunned in recent years, largely due to the fact that most of us owned mobile phones which included a clock, this trend seems to have changed over the last year or so.

Many people, especially the younger generation are now beginning to see watches in a different light and not as a gadget used just for telling the time. Instead watches are becoming more like a fashion accessory, especially designer watches from top brands such as Ed Hardy, ICE and Seksy watches which have really caught on this season.

Also more traditional mechanical watches are also on the up, as many people become less interested in quartz watches and gain a fascination for mechanical movements.

This revival has seen many big designer names introducing lines of watches in a bid to get a slice of the fashion watches market. Designer brands such as Bench, DKNY, Ben Sherman, Accessorize, Christian Audigier, BCBG Max Azria, Michael Kors, Marc Ecko and many other top brand fashion designers are all introducing new designs of watches on a regular basis to try to keep up with demand in recent fashion trends.

Designer Watches Set fashion Trends

People who wear designer watches are also helping to set fashion trends. Many industry designers look at current trends, styles, shapes, colours and designs within the fashion market, scrutinising objects such as sunglasses, handbags, clothes and even watches, to see what the latest trends are and then they try to incorporate those trends into other items that they manufacture such as furniture, lamps, carpets and almost enything else.

Items such as watches are well known to be on the forefront of fashion with many watch manufacturers constantly researching the latest trends and colours and shapes to incorporate into their watch designs, and watch manufacturers must always be ahead of the game because their survival depends on it.

An industry insider said it was like the head of a record company looking around basement clubs looking for the next sound, only with fashion tastes are constantly changing and therefore it is a never ending quest.