First Rolex Tower in the Middle East Unveiled

The First Rolex Tower in the Middle East Has Been Unveiled
On the thirteenth of November Ahmed Seddiqi & Sons announced the inauguration of the Rolex Tower – the first such tower branded by Rolex in the Middle East. The tower although not managed or owned by the watch manufacturer offers luxury apartments in Dubai, and stands at 235 meters high with 59 floors and is set to be completed on schedule at some time later this year. The glass sided structure is located in the heart of Dubai and is the result of fifty years of partnership between Ahmed Seddiqi & Sons and Rolex as the watch brands official distributer in India. The structure created by architects Skidmore, Owings and Merril who also designed Londons Canary Wharf features twenty five floors of two and three bedroom apartments, a luxury penthouse and thirty one floors of hight end commercial space right in the Dubai financial district. On the ground floor are high end retail spaces.
“More than half a century of working with Ahmed Seddiqi & Sons has confirmed that the Middle East is a key growth destination for the Rolex brand. The Rolex Tower, as the first of its kind in the region, reflects our shared commitment to a lifestyle encompassing precision, elegance and reliability,” Rolex Managing Director Bruno Meier added.