Omega VS Costco

Omega the watch giant is taking Costco the US cut price superstore giant to court for selling their watches too cheap ?

Big watch companies try to control the prices of their watches by selling only to authorised dealers, however in other countries where the retail price is much lower then the wholesale price that Omega sells at to those dealers is also considerably lower....hense a grey market emerges where dealers mainly in the far east can sell watches on to companies in the west at a lower price, therefore unofficial agents can buy Omega watches at cheaper prices than they can get from Omega themselves and also sell to the public at lower prices than the official dealers !!

So what exactly can the courts do ?

Well IMO its all the fault of the watch makers (Swatch have a similar problem) amd in fact any other manufacturer that sells to different countries at different prices, as this creates unequality so its all their own making really for trying to fix prices